“As we think back to our own childhoods, one thing stands out - we were always outside, having fun with friends, trying out different sports, and staying active. Physical education was a regular part of our lives, and we were fully immersed in an active lifestyle that defined us. It's a far cry from what today's generation experiences, with so many kids leading sedentary lives.

Unfortunately, various complex factors have disrupted the natural path of physical development in our youth. Now, there's a pressing need for intentional youth athletic development that progresses athletes through each step of their athletic development journey, and this urgency has been amplified by the recent global pandemic. Our kids are missing out on the athletic foundation they need for a healthy future.

Of course, we want all of our athletes to excel at sports, however, the crucial skills they develop at this age goes well-beyond just winning games. At this age, children must develop the confidence needed to explore new physical activities and have the necessary physical literacy to handle life's challenges. Their ability to succeed and embrace a vibrant, active life depends on this holistic approach to athletic development.

Recognizing this need, we've discovered that many parents struggle to find high-quality sports programs for their kids. They're looking for programs that cater specifically to their child's needs, run by qualified coaches who can help them excel in sports while also instilling essential qualities like confidence, discipline, leadership, and more.

Often, parents turn to their child's sports coach for guidance. They invest in private lessons and ask for drills the kids can do on their own. But here's the catch - many sports coaches specialize in their sport, not in holistic youth athletic development. By focusing too early on one sport, kids miss out on the chance to build a strong athletic foundation, something they can't easily regain later in life.

What parents truly need is a program designed specifically for their kids, led by competent, qualified, and experienced coaches, that appropriately progresses them through each crucial stage of their athletic development journey. This program should help kids build a comprehensive athletic foundation that allows them to succeed in their favorite sports, equips them with valuable life skills like confidence, discipline, teamwork, and problem-solving, and maximizes their athletic potential - setting them up for a successful and healthy future.”